This story is not about them.
In general, I am not a big fan of hot sauce. As a child of the Midwest, the spiciest things I remember eating were my Grandma's Hot German Potato Salad (which had a stinging bite of vinegar and black pepper with the comforting flavor of bacon), and my neighbor's homemade barbecue sauce (with fresh horseradish). Spicy food was not served in the house I grew up in. There was a lot of steak and potatoes, meatloaf and Wonder Bread. Taco night was as spicy as it got--ground beef seasoned with Lawry's (Mild) Taco Seasoning Mix.
The first bona fide hot sauce I remember tasting was Tabasco sauce. I must have been around 8 years old, and was eating breakfast at some iconic Midwestern restaurant like Bob's Big Boy while on a road trip. Just before the eggs and pancakes arrived at the table, the waitress delivered maple syrup (they still served the real stuff back then), ketchup, and Tabasco sauce. I unscrewed the cap and tipped a few drops into my teaspoon. Then I took a lick.
The predominant flavor in Tabasco sauce then (as it is now) is vinegar. Since I'd already associated the flavor "spicy" with the tangy zip of vinegar, I assumed that the all hot sauces were "vinegar with a kick." I wasn't interested. I recapped the bottle and took a big swig of milk just as breakfast arrived.
Fast forward to high school in Southern California--the land of In 'n' Out, taco trucks and a whole aisle of hot sauces in any given supermarket. And chiles--fresh and dried: jalapeno, habanero, serrano, chilaca, pasilla, anaheim, ancho, poblano, guajillo, banana peppers, and scotch bonnets. It was a culinary epiphany for me.
The two hot sauces that I saw everywhere were Cholula and Tapatio. They sat on the table at burger joints, taquerias, and Denny's. I noted that people frequently asked for one or the other by name, and that one could not be substituted for the other in the same way that a Coke cannot be substituted for a Pepsi (I have family with strong cola loyalties).
And so I came to know these two hot sauces. I dated them both for a while, trying them both on everything from eggs to fried chicken to carnitas.
Tapatio wooed me in the end.
Tapatio has been around longer than I have. According to the Tapatio Website, Mr. Jose-Luis Saavedra, Sr. began making his hot sauce in 1971 in Maywood, California in Los Angeles County, and initially sold it on a consignment basis at local markets. It was well received by the Hispanic community in Los Angeles, and its popularity spread throughout Southern California. More than thirty-five years later, the company is still family owned and sells the hot sauce across the country in grocery stores, to food service, and has packets that I've been told are available in some military MREs.
So I'm not the only one who likes it.
But as I've travelled around the country, I've noted some very interesting things about where Tapatio can (and cannot) be found.
In the East Village of Manhattan in the late 1990's, I couldn't find a bottle of Tapatio to save my life. There was abundant Latin food--restaurants with food from Cuba, Guatemala, Chile, the Dominican Republic--but no "real" Mexican food (Benny's Burritos doesn't count). I was able to rustle up a bottle in a little Mexican market further up Avenue A a few years ago--after a friend had taken pity on me and shipped two 32 oz bottles of Tapatio from California.
More recently while on an extended stay in Baltimore, I asked my brother-in-law to pick up a bottle on his weekly run to a local mega-mart. To my dismay he returned to report that they did not carry that particular brand.
The next day, I tried two other sizable grocery stores. I found the hot sauce shelf in the "condiments" section, where Cholula was sitting right next to the Tabasco. Alas, no Tapatio.
A few weeks later I returned to the mega-mart at which my brother-in-law likes to shop. I was in search of miso paste and was directed to the "Ethnic" aisle. The "Oriental" section was devoid of all things miso, but over the top of the aisle I spied, lined up like little soldiers, the reddish-orange cap of what I knew was Tapatio Hot Sauce.
And there, in the "Mexican" section, among the Goya Guava Nectar and the Abuellita Hot Chocolate, was my beloved Tapatio Hot Sauce.
The Tapatio label depicts a mustached man in a bright yellow jacket with a sombrero against a plain white background. It is a stereotype of a Mexican man proliferated by the hilarious performances of Steve Martin et al. in Three Amigos, and the less than hilarious performances of waiters in sombreros at the now defunct Chi Chi's Restaurants.
So what can be learned from the location of hot sauce in a grocery store? What can be said of a domestic hot sauce stocked in the "Ethnic" section, and a hot sauce manufactured in Mexico (Cholula is made in Jalisco) keeping company with the iconic American Tabasco on the mainstream condiment shelf?
What it means to me is that I'll be putting a bottle of Tapatio in my checked luggage from now on. Hey, a girl's got to have her condiments.